Plus shouldn't be the next step just because you've grown
On an annual plan, Advanced costs €289 a month; Plus starts at €2,250 on a one-year contract, or €2,100 if you sign for three. That jump only makes sense if you're going to use something Plus offers that the lower plans don't have. If you sign up for it based on sales volume without checking what features you actually need, it's easy to end up paying for a plan you're not using.
What decides whether Plus pays off
B2B price lists
Basic, Grow and Advanced give you up to 3 price lists. If you negotiate rates customer by customer or need to assign a price list directly to a company, that requires Plus.
Gateway fee
Without Shopify Payments, the extra fee drops from 0.6% on Advanced to 0.2% on Plus. At high volume, that difference alone can cover a good part of the price jump.
Checkout customisation
On Basic, Grow and Advanced, the checkout editor only lets you change colours, fonts and add app blocks on the thank-you page. The information, shipping and payment steps stay locked. Plus opens up those three steps through Checkout UI Extensions and Functions, so it's only worth it if you need to touch checkout beyond branding.
Managed international markets
With Shopify Managed Markets, the international transaction fee is 3.5% on the lower plans and 3.25% on Plus. At a high international sales volume, that 0.25% difference adds up.
API limit
Advanced gets 200 requests per second to the Admin API; Plus goes up to 1,000. If you sync with an ERP heavily and continuously, that headroom decides whether the integration runs without bottlenecks.
What doesn't change with Plus
A credit limit, negotiable quotes and internal order approval still don't exist natively, not even on Plus. If your operation needs that, the price jump won't solve it.
We run the numbers on your real figures: how much your gateway fee is costing you today, how many price lists you manage, and how close you are to your current plan's request limit. Sometimes the conclusion is that Plus pays for itself. Other times, that you've been paying for months without using what justifies the price.
Frequently asked questions about Shopify Plus
How much does Shopify Plus cost exactly?
It depends on the contract length: it starts at €2,250 a month on a one-year contract and €2,100 a month on a three-year contract. For more complex business structures, Shopify also offers a variable platform fee. The contract is per brand and includes the main store plus nine expansion stores; each additional store costs €250 a month. On top of that fee come payment charges and apps, which are billed per store. Prices checked on the Shopify website in September 2026.
Can I run several stores on a single Plus contract?
Yes, up to ten for the same brand: the main store and nine expansion stores, for example one per country. Each store runs separately: products, collections, inventory, customers and orders are not synced between them, and only users and billing are managed at organisation level. If you need a shared catalogue or shared stock, it has to be solved with an integration, usually from the ERP or the PIM. Custom-built apps, however, can be installed on every store in the same Plus organisation.
Do I need Plus to create my own discounts or business rules?
No. Shopify Functions, which let you program custom discounts, shipping rules, cart validations or payment methods, are available on every plan. They replaced the old Shopify Scripts, which were exclusive to Plus, and that is where the idea that this requires Plus comes from. Where Plus does make a difference is the checkout interface: part of what is built with Functions needs checkout extensions, which have restrictions outside Plus. We check this case by case before promising a specific behaviour.
What do I gain in users and storage by moving from Advanced to Plus?
Advanced includes 15 staff accounts, 500 GB of storage and up to 5,000 videos and 3D models. Plus moves to unlimited staff accounts, 1 TB and 50,000 videos and 3D models. For most stores these limits do not decide the move, but they matter in two cases: large teams working in the admin at the same time, and catalogues with a lot of product video. There is no limit on the total number of files, only on the size of each one.
Does Plus pay off for you, or is it more than you need?
Give us your online revenue, your current gateway fee, and how many price lists you manage. We'll hand you the numbers worked out, not an opinion.