Shopify isn't where our experience starts
Shopify lets you launch and run an online store without the burden of maintaining servers, updating the platform or managing its infrastructure. For many businesses, that's the right starting point.
But putting a store on Shopify is only part of the project. Once ecommerce needs to talk to an ERP, a PIM or a CRM, once B2B needs, large catalogues, multiple markets or your own business processes show up, what decides the outcome is no longer just the platform: it's how everything around it is built.
At Way2 Ecommerce we've spent more than 18 years focused on ecommerce. Our experience comes from projects on Magento and Adobe Commerce, and we've added Shopify so we can offer each business the technology that fits its needs. We're a Shopify Partner, and we approach projects from an ecommerce, architecture and integration perspective, not just design and store setup.
A store is much more than a theme
The visible part of an ecommerce is a small fraction of what holds it up. Behind it there can be an ERP governing prices and stock, a PIM centralising the catalogue, a CRM, logistics systems, marketplaces, marketing tools or in-house development.
That's where we add the most value. It's not about plugging in two APIs: it's about deciding which system owns each piece of data and how information flows between all of them. Making those decisions early stops an improvised integration from forcing a rebuild two years down the line.
What we do on Shopify
ERP, CRM and PIM integrations
We connect Shopify to SAP, Navision, Business Central, Axapta, Odoo, Sage or Spyro, plus PIM, CRM and in-house systems. It's not about plugging in two APIs: we decide which system owns each piece of data and how often information travels, with the architecture sized for your volume. See ERP, CRM and PIM integrations
B2B projects
Customer-specific rates, company accounts, payment terms and per-location orders. We analyse your sales operation first, to see what Shopify covers natively, what needs development and what simply doesn't fit. See B2B projects
Technical audit
We review architecture, apps, performance, checkout and integrations on a store that's already live. We hand over the problems and the opportunities ranked by impact, not an unordered list of errors. See technical audit
Migration to Shopify
From WooCommerce, PrestaShop, Wix, BigCommerce or other platforms. We plan catalogue, customers, orders, content, URLs and redirects before touching anything, so the switch doesn't take the traffic you already have down with it. See migration to Shopify
Maintenance and evolution
Theme, apps, integrations and keeping up with the changes Shopify rolls out with a deadline. There are no platform patches to apply here, so maintenance means something else, and it's worth knowing what you're paying for. See maintenance and evolution
Shopify Plus
We check whether the jump answers a real project need or just sales volume. B2B price lists, gateway fees and API limits are what decide, and they can be worked out before signing. See Shopify Plus
When Shopify is the right fit
Working with experience across several platforms has one advantage: no project has to become a showcase for a single technology. Shopify is a good choice when the goal is to:
- Cut technical complexity. Shopify manages the infrastructure, updates and much of the security, so your team can focus on selling.
- Get to market fast. Catalogue, payments, tax, shipping and checkout come built in, so the work goes into design and integrations.
- Bring physical and online stores together. The point of sale shares catalogue, stock and customers with the store, on a single platform.
- Open a wholesale channel without a big upfront investment. Since April 2026, company accounts, catalogues with their own price lists and payment terms are on every plan, not just Plus.
Checkout deserves its own mention. On Shopify it comes ready-made and is continuously optimised within the platform itself, accelerated payment methods included. For many businesses that means skipping the development and upkeep of one of the most delicate parts of any ecommerce.
And when it's worth looking closer first
Experience across several platforms is also useful for knowing when a technology might not be the right fit. Shopify sets certain limits on purpose, in exchange for taking infrastructure complexity off your plate. For many businesses that trade-off pays off. For others it becomes a constraint as the project grows.
We look closely at the project when the business needs:
- More than three options per product. Shopify supports a maximum of three (size, colour and material, for example). If your product combines more, the catalogue needs rethinking.
- A deep category hierarchy. Shopify collections are flat, and that structure has to be rebuilt.
- A credit limit, negotiated quotes or internal order approval. None of the three is native to Shopify, on any plan.
- Custom logic inside checkout, beyond the extensions the platform enables.
- Automatic intra-EU VAT number validation in B2B checkout, which isn't available today and limits capturing companies online.
- Direct access to the server or the database for in-house processes.
We'd rather flag these limits before a project starts than after. And if Shopify isn't the right platform, we'll tell you: our experience with Magento and Adobe Commerce lets us plan the architecture around the business, not around whichever platform we happen to sell.
Already selling on Shopify and suspect something isn't quite right? We review architecture, apps, performance and integrations, and tell you what's worth fixing and in what order. Here's how our audit works.
Is Shopify what your project needs?
Tell us how your ecommerce runs today, what systems you have around it, and where you want to get to. We'll look at the project's needs and tell you what solution makes sense.
If you're weighing up setting up your store on Shopify, or you already sell on it and wonder whether it could do more, it's normal to have specific questions before deciding. Here are the ones we get asked most.
Is Way2 Ecommerce a Shopify agency?
We're a Shopify Partner and offer development, integration, auditing, migration and maintenance on Shopify. Our experience, though, doesn't start with Shopify: we've spent more than 18 years deploying, integrating and maintaining online stores for businesses, and that track record is what we bring here too.
Do you only work with Shopify?
No. We work with several ecommerce technologies, which lets us first look at how the business runs and then decide which platform fits, rather than bending the project to the only one we'd know how to build.
Can you connect Shopify to my ERP?
Yes. We build integrations with SAP, Navision, Business Central, Axapta, Odoo, Sage and Spyro, plus PIM, CRM and in-house systems. The architecture depends on the ERP, the data volume, the sync frequency and which system should own each piece of data. One detail we settle before signing: the API's requests-per-second limit scales with the plan, so a massive, continuous sync on a lower plan gets bottlenecked.
Does Shopify work for B2B?
Yes, and as of April 2026 on every plan, not just Plus. Company accounts with their locations and permissions, up to three price lists with their own rates, minimum quantity rules and payment terms all come standard. Plus adds unlimited price lists, assigning a rate directly to a specific company, and partial payments. What doesn't exist on any plan is an applied credit limit, negotiable quotes or internal order approval, and those cases need to be solved with custom development or another platform.
How far can a Shopify store be customised?
The storefront can be customised with a lot of freedom: the theme is code, and it can be rewritten. Business logic extends with Shopify Functions, available on every plan, and with custom apps built for a single store. Checkout only extends at the points the platform enables, and some of those extensions depend on the Plus plan. There's no access to the server or the database: everything goes through the API. We make that limit clear in the first meeting, because it's what decides whether a project is viable as planned.
Can you migrate my current store to Shopify?
Yes, from WooCommerce, PrestaShop, Wix, BigCommerce and other platforms. We plan catalogue, customers, orders, content, URLs, redirects and integrations before touching anything. A migration doesn't end when the products show up on Shopify: it ends when the switch has happened without losing data, organic traffic or day-to-day operations.
Does a Shopify store need maintenance?
It doesn't need platform updates or security patches, because Shopify takes care of that. It does need theme maintenance, keeping the app stack from growing out of control in cost and load time, watching integrations when an API changes, and getting ahead of the changes Shopify imposes with a deadline. It's a different kind of maintenance, and it's worth knowing exactly what you're signing up for.
How much does a Shopify store cost?
The plan runs from €24 a month on Basic up to the €2,100 Plus starts at, on an annual plan (rates for Spain, verified in September 2026). On top of the plan you have to add the transaction fee, which goes up if you use a payment gateway other than Shopify's own, and app subscriptions, which on an established store usually add up to more than the plan itself. The cost of the project itself depends on the design, integrations and development it needs.
Shopify plan, pricing and feature data reviewed in September 2026. Shopify updates them often: if you're making a decision based on them, check with us first.