Magento, the perfect platform for building your online store
If you want to build an online store with Magento or improve your current one, choosing the platform your business will grow on is a critical decision. You need a platform that adapts and scales at the pace your business grows. At Way2 Ecommerce, as experts in ecommerce strategy and consultancy and a Magento Solution Partner in Spain, we choose Magento without hesitation: an open source ecommerce platform with advanced functionality trusted by the world's leading online stores. Backed by Adobe since 2018 and a huge international developer community, Magento 2 ships a major release every year along with continuous security patches, guaranteeing support and a long runway for your ecommerce project.
Magento is the platform the biggest brands trust to build their B2B/B2C ecommerce.
Magento is the leading open source ecommerce platform: tens of thousands of online stores worldwide run on Magento, and it's especially dominant among the highest-revenue ecommerce businesses, both B2C and B2B. Its maturity, its ecosystem of extensions and its constant evolution make Magento the perfect choice to build, grow and modernise your online business.
Being an open source solution, Magento is free to use: there are no annual licence fees. On a Magento project, every part of the budget goes towards what actually adds value: custom design, usability, extensions, integrations and hosting. With Magento we can build your online sales channel around your specific needs, with no technical constraints holding back your sales strategy or your business logic.
For large enterprises, Adobe offers Adobe Commerce (the evolution of Magento Commerce), a paid edition that extends Magento with advanced B2B, segmentation and content functionality. At Way2 Ecommerce we have delivered major projects on both editions, and as a Magento Solution Partner you can count on a team of Magento and Adobe Commerce certified experts dedicated to your online store.
At Way2 Ecommerce we help any company implement their ecommerce on Magento and connect their systems (ERP, CRM, PIM) to make the business more productive. And now we're also bringing artificial intelligence to your online store: intelligent search that understands what the customer is looking for, personalised product recommendations that increase average order value, shopping assistants and content and task automation connected to your own data. Magento and Adobe Commerce keep evolving in this direction: semantic search, generative AI recommendations, agents that automate management, and we apply it to your business. There are no limits.
What are Magento's main advantages? Why choose Magento?
If you're still unsure why to choose Magento as your ecommerce platform, here's a summary of some of its main advantages. With Magento 2, projects are faster, more scalable and more stable, and the platform stays current: Adobe ships a new version every year along with regular security updates. Our Magento maintenance service keeps your store up to date and protected all year round.
Already have a Magento store and want to know its real condition? Start with a Magento technical audit.
Extensions to power your ecommerce
Magento gives your online store access to a huge range of free and paid extensions to easily power up your ecommerce. Its large community and official marketplace make it simple to improve your online business and keep it in step with the latest trends. Way2 Ecommerce's experience in ecommerce strategy and consultancy will help you get the most out of the best extensions and optimisations to increase your store's sales and conversions.
SEO friendly
Magento is a SEO friendly platform that helps Google and the main search engines easily find your products and content. Its extensive configuration options for categories, products and static content, together with web performance you can optimise to the max (caching, next-generation images, Core Web Vitals), make it the perfect tool to help your store stand out from the competition. Make it easy for customers to find you and boost your online sales.
Custom development
It's open source, so it's fully adaptable to each client's custom development needs and functionality. If none of the many available modules and extensions fit your business model, our expert Magento consultants will analyse your specific needs so our ecommerce developers can build the custom module that fits you best. Our ecommerce experience guarantees that whatever you need will be available on your sales channel, whether or not an extension already exists for it.
Social media and marketing integration
Magento integrates seamlessly with the leading marketing and social media tools. Easily connect your product pages to social media so customers can share them, and take advantage of the many available extensions to integrate Magento with the best email marketing, automation and advertising tools. Encourage and increase your customers' purchases and build strong loyalty in your B2B or B2C ecommerce.
Magento ERP integration
Way2 Ecommerce is an expert in integrating and connecting Magento with your ERP. Sync prices, products, customers, stock and any other entity you need to centralise all your business logic in your ERP, with Magento automatically pushing every update through to the website. This automation significantly reduces the day-to-day management of your online store and gives your business much more dynamic daily operations.
Multiple payment and shipping methods
Magento supports the main payment methods: easily integrate any bank card terminal, PayPal, bank transfer, cash on delivery or deferred payment solutions. Magento also lets you configure different shipping methods, and major courier companies offer extensions that integrate shipping management with your store, even under a multi-store setup.
International expansion
If you're thinking about moving into new markets, Magento ecommerce is the open source platform you need. Besides being multilingual and multi-currency, Magento lets you manage multiple stores from the same admin panel. Reach all your potential markets and manage products, prices, promotions and payment methods centrally, wherever your customers are.
Wide range of product types
Magento supports a wide range of product types out of the box: simple, configurable, grouped, virtual, downloadable or bundled. Our ecommerce consultancy service will help you choose the ones that best fit your business model, because how you present your products should be optimised for usability depending on their type. Make it easy for your customers and improve their shopping experience and your final conversions.
If you're thinking about building an online store to digitalise your business and you've been researching the different platforms and tools on the market, you've probably heard of Magento. Whether you want to make the leap to ecommerce with a B2B or B2C business model, we want to answer the main questions you might have right now.
What is Magento and what is it for?
Magento is an open source ecommerce platform for building high-performance online stores. It's a highly flexible and customisable tool, both because of the large number of extensions and modules available and because its functionality can be extended through custom development. That's why this ecommerce software is the perfect ally for building and evolving any online sales portal, and one of the most widely used platforms worldwide, especially among medium and large B2B and B2C stores.
What is Magento 2?
Magento 2 is the current version of Magento, the one all projects have been built on for years. It offers far better performance, an optimised checkout and a modern architecture that makes integrations and custom development easier. It's important to know that Magento 1 stopped receiving official support in June 2020: if your store still runs on Magento 1 or on an old Magento 2 release, migrating to the latest version isn't optional, it's a matter of security, performance and regulatory compliance. At Way2 Ecommerce we specialise in this kind of migration.
What is Magento Open Source?
Magento Open Source is the free version of Magento. It can bring any business model online, whatever customisations or complex development it needs, or connections to external systems (CRM, ERP, PIM). Magento Open Source is built to handle a large volume of concurrent customers and a high number of orders, and anyone can download it freely from Adobe's official website.
What does Magento cost?
Magento has two clearly different editions. Magento Open Source is free: there's no licence cost or platform fee, so the entire project budget can go towards the design, usability, extensions, customisations and integrations your online store needs.
On the other hand, Adobe Commerce (formerly Magento Commerce) is the paid edition that extends Magento Open Source with advanced B2B functionality, customer segmentation, content and official Adobe support. Its annual licence is calculated based on the business's online revenue, so it's aimed at medium and large companies. If you're not sure which edition fits you, we'll advise you at no obligation based on your volume and real needs.
What does Magento offer?
Magento provides the tools you need to build and run any online sales portal day to day. On the technical side it offers a solid foundation to build and grow your business on: advanced catalogue, promotions, multi-store, multi-language and APIs to integrate with your ERP, CRM or PIM. And on the admin side it offers a friendly environment for day-to-day management of prices, promotions, payment methods, shipping costs, orders, invoices and content such as featured products or banners.
What is the latest version of Magento?
Magento is a constantly updated platform. The current version of Magento Open Source and Adobe Commerce is 2.4.9, released in May 2026. Adobe follows a predictable schedule: a major release every year (in May) and regular security patches for supported versions. Each version gets three years of standard support from its release date: for example, Magento 2.4.6 loses standard support in August 2026, which is why keeping your Magento up to date is key to your store's security and performance. If you don't know which version your ecommerce is running or when it loses support, we'll audit it for you.
Can I migrate my current store to Magento?
Yes. We migrate online stores to Magento 2 from Magento 1, PrestaShop, WooCommerce, Shopify and other platforms, preserving the catalogue, customers, order history and, very importantly, SEO rankings (URLs, redirects and metadata). We also update Magento 2 stores stuck on unsupported versions. Every migration starts with an audit to plan the process without interrupting your sales.